Vegas City Opera Rebrand from Sin City Opera
Challenge: To re-platform the ten year-old edgy opera company into a next generation immersive experience in a rapidly evolving community.
Solution: Research driven brand markers identification and evolving community characteristics to transform brand identity.
Sounds like the voice of a community.
Feels like artists supporting artists.
Looks like evolution of a brand.
Variety the Children’s Charity of Southern Nevada All-Play Safe Spaces; Discovery Children’s Museum & Justice Myron E. Leavitt & Jaycee Community Park.
Challenge: To enhance visibility of Variety the Children’s Charity of Southern Nevada’s brand in the Las Vegas valley through community engagement, partnerships, and lasting resources.
Solution: The opening of the first all-inclusive play park in Las Vegas designed for children with special needs to play alongside their friends and family members as well as the first sensory-relaxation room at Discovery Children’s Museum.
Sounds like laughter and joy.
Feels like a safe community space.
Looks like a brand making children smile and play.
Cinderella’s Closet at Jacinta’s Boutique Event Activation
Challenge: Pivot the 4th Annual Cinderella’s Closet charity event into digital event due to COVID-19 restrictions.
Solution: Creation of teen empowerment fashion show at Jacinta’s Boutique with strategic placement and posting of sponsors, donors, and celebrities as a produced Facebook Live event.
Sounds like a club or night out with friends.
Feels like a party for a cause.
Looks like a sense of community moving towards a mission.
Artisan Hotel Immersive Activation
Challenge: Transformation of bar space at The Artisan Hotel into an ongoing event targeted at a new demographic of locals to drive corporate, party and group sales.
Solution: Immersive theatrical music experience targeted to insiders, Las Vegas arts community, influencers, corporate event planners, and bloggers.
Sounds like your cool friends have arrived.
Feels like your new favorite bar.
Looks like your weekend hang.
Enter-TRAINment for Fifth Annual B.E. A. S.H.E.R.O. Masquerade Ball
Challenge: To bring awareness and engagement to the B.E. A. S.H.E.R.O. Foundations messaging, brand and survivors during their largest annual event.
Solution: To engage artists, poets, writers and composers to create performances around stories of survival, awareness, statics and solutions to the sex-trafficking problem facing the world with the creation of EnterTRAINment.
Sounds like inspiration through art.
Feels like progress.
Looks like a community supporting woman in vulnerable situations.
Las Vegas Artists’ Guild Art Space Launch at Galleria Mall
Challenge: High-traffic experience to drive engagement and consumers to new gallery space at the Galleria Mall.
Solution: Creation of 3D -Mapped immersive event combining live performance and graphic artists.
Sounds like an electronic prayer to the gods of techno.
Feels like a secret party you stumbled upon with hundreds of strangers.
Looks like the unexpected.